Why pay more for the same work?

The site gained 460 clicks this period, from 2,670 to 3,130 (+17.2%). But about 58% of impressions come from three queries that sit on page 2 of Google and get almost no clicks. That's where the upside is.

One gap in the file: it has only 8 rows and no page URLs or previous-period impressions and rankings. So I couldn't rank actual pages. The low-CTR section below goes by query, and I can't tell whether the drops come from worse rankings or fewer searches.

Queries gaining clicks

Query	Clicks (prev → now)	Change	Position
ai agent platform	790 → 1,180	+390 (+49.4%)	4.2
agent evaluation framework	310 → 640	+330 (+106.5%)	5.1
support ticket automation	290 → 330	+40 (+13.8%)	7.1
crm for ai agents	380 → 410	+30 (+7.9%)	6.0
sso saml providers	110 → 120	+10 (+9.1%)	12.5

Queries losing clicks

Query	Clicks (prev → now)	Change	Position
lumora reviews	340 → 90	−250 (−73.5%)	8.4
customer support automation	260 → 210	−50 (−19.2%)	14.0
workflow automation software	190 → 150	−40 (−21.1%)	16.2

High impressions, low CTR

Query	Impressions	CTR	Position
customer support automation	41,200	0.5%	14.0
workflow automation software	38,900	0.4%	16.2
sso saml providers	15,600	0.8%	12.5

Together these have 95,700 impressions (57.7% of the total) but only 480 clicks (15.3%). This is a ranking problem, not a snippet problem. Rewriting titles won't fix a page sitting at position 14 to 16. Your queries at positions 5 to 7 get about 4.2–4.3% CTR. If these three reached that range, that's roughly +3,300 clicks per 90 days, about double today's total.

Proposed fixes, ranked

1. Get "customer support automation" onto page 1 (biggest win). Rebuild the page to cover the topic fully: use cases, how it works, ROI, comparisons, FAQ. Add internal links from the "ai agent platform" and "support ticket automation" pages, which already rank well. Also check whether the two support pages compete with each other: one is losing clicks while the other gains. Pick one target page per query.
2. Do the same for "workflow automation software." This is a crowded category term, so aim for a comparison page (like "best workflow automation software for AI teams") rather than a generic feature page, and build a few links to it.
3. Fix "lumora reviews" now. When people search your brand name plus "reviews" and your own result sits at position 8.4, review sites and forums are taking those clicks. Search it and see who's above you. Then:
   • publish a customer stories page with review schema
   • fill out and push your G2 and Capterra profiles
   • respond to any negative threads that rank Lost branded clicks are prospects deciding right now.
4. Check that "sso saml providers" fits your product before investing. It's a technical-buyer query that may not match an AI agent platform. If it doesn't lead to signups, deprioritize it. If it does, add a focused comparison section and an FAQ with schema to try for a featured snippet.
5. Protect the winners. "ai agent platform" and "agent evaluation framework" drove 720 of the new clicks. Refresh those pages, add FAQ schema and internal links to your conversion pages, and test titles to push CTR from 3.6–4.3% toward 6%+. At positions 4 to 5, that's realistic.

Next step: export the same 90-day window from Search Console with page and query columns, plus previous-period impressions and position. That would let me name the exact pages to fix and confirm whether the "lumora reviews" drop is a ranking loss or fewer searches. Want me to set that up as a recurring weekly SEO report?

Clicks rose 17.2%, but “lumora reviews” is the biggest concern: down 73.5%. The strongest gains came from “ai agent platform” and “agent evaluation framework.”

Data limitation: The export contains 8 queries—not page URLs. I can identify query-level opportunities, but cannot reliably name underperforming pages. It compares current versus previous 90-day clicks without exact dates or prior impressions/positions.

Queries gaining and losing clicks

Query	Previous → current clicks	Change
ai agent platform	790 → 1,180	+390 · +49.4%
agent evaluation framework	310 → 640	+330 · +106.5%
support ticket automation	290 → 330	+40 · +13.8%
crm for ai agents	380 → 410	+30 · +7.9%
sso saml providers	110 → 120	+10 · +9.1%
workflow automation software	190 → 150	−40 · −21.1%
customer support automation	260 → 210	−50 · −19.2%
lumora reviews	340 → 90	−250 · −73.5%

Across these rows: 3,130 clicks, up from 2,670. These are export totals, not necessarily sitewide totals.

High impressions, low CTR

Using 15,000+ impressions and CTR below 1% as a screening threshold:

Query	Impressions	CTR¹	Avg. position	Recommended approach
customer support automation	41,200	0.5%	14.0	Improve relevance and ranking before focusing on snippet copy
workflow automation software	38,900	0.4%	16.2	Sharpen the landing page’s intent and differentiation
sso saml providers	15,600	0.8%	12.5	Check whether the query attracts the right audience

¹CTR as reported in the export.

These queries account for 95,700 impressions—57.7% of the listed total. Their average positions are outside the top 10, so low CTR alone does not establish a title or description problem.

Prioritized fixes

1. Diagnose the “lumora reviews” decline first.
It represents 250 of the 340 gross clicks lost across declining queries. Compare its landing URLs, impressions, positions, device and country splits across both periods. Check indexing, canonical changes and competing review results. If the relevant page is outdated, refresh it with verifiable customer evidence and clear product-fit information. The export cannot distinguish weaker demand from lost rankings or CTR.

2. Improve the pages serving the two broad automation queries.
Once URLs are mapped, assess intent alignment:

• Customer support automation: strengthen concrete workflows, integrations, implementation guidance and substantiated results.
• Workflow automation software: clarify supported workflows, capabilities and differentiation; add relevant examples or comparisons.

Support those pages with contextual internal links. Investigate overlapping URLs before consolidating anything. At positions 14–16, title changes alone are unlikely to solve the problem.

3. Protect and extend the two biggest winners.
“AI agent platform” and “agent evaluation framework” added 720 clicks combined, at positions 4.2 and 5.1. Keep what is working; test targeted improvements to query-aligned titles, answer sections, examples and internal links rather than broad rewrites.

4. Validate the SSO opportunity before investing.
“SSO SAML providers” may signal someone shopping for an identity provider—not an AI platform that supports SSO. If that is a mismatch, prioritize qualified SSO-integration queries rather than chasing impressions.

Next step: Export query × page data for both 90-day periods, including clicks, impressions, CTR and position. That will let us assign fixes to actual URLs and separate ranking losses from demand or snippet issues.